Further exploring the “whole new world”

With my post “A Whole New World” I described how one special book found at the flea market started my fascination for corporate history.

It started with this one company I wanted to find out more about. But this one wasn’t enough. The topic itself intrigued me. How did other corporates handle it? Did they at all?

I searched the internet and I have found different ways the idea of corporate history has been approached. The following sites are my personal Top 10 (in no particular order)


I love how they put their product and its development into various historical perspectives (e.g. cars and women)


Porsche went one step further. They have their own museum and invite you to a virtual tour

Deutsche Bahn

The history site of the Deutsche Bahn (German railway) may not be as interactive as some others, but it doesn’t only show the chronology but also various milestones in their history (e.g. The Track 17 memorial at the Grunewald Railway Station)

Deutsche Bank

Of course my employer was one of the first sites I took a look at. Their site is “read only”. No interaction possible. But it is packed with milestones, chronicles, pictures, FAQs and refers to the bank’s historical society for even more details.


The one that started it all


Using different media types (pictures, videos, articles) Adidas presents a beautifully made timeline starting in the early 1900s til today


Another German car manufacturer (two more to come) invites you into the company museum. And a detailed preview can be found on the history site. From the evolution of the models to their multimedia experience


I couldn’t pass the various german car manufacturers when I searched the internet for corporate history. Starting 1862 til the death of Adam Opel in 1895 the site concentrates on people. With the first car patented 1899 they focus on their models


That is the last car manufacturer I chose. BMW touches the topic from two different angles. They built a timeline focusing on their milestones and they seperately tell the story about their various plants worldwide.


Not a surprise that the company of Willy Bogner uses film as its media to present the corporate history. Willy Bogner is not only known as a designer but also director of movies like Fire & Ice or action scenes of Bond movies.

One thought on “Further exploring the “whole new world”

  1. Pingback: How Working Out Loud made me hit the “send” button | Connecting the Worlds

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